Kotler Companies

Social growth has developed dynamic of consumption that have altered and damaged the environment, and as consequence, affected the possibility of achieving sustainable progress the green marketing is defined by many as the development and promotion of products and packaging containing biodegradable components that protect the environment. But this new trend goes far beyond. Sustainable marketing promotes the modification of the entire product lifecycle to involve ecological responsibility in every part of the process. This means that companies must face their responsibility in the life cycle of the product manufacturing eco-efficient products, i.e. that last longer, occur with the fewest possible resources and containing recycled materials whenever possible. This care should be during the entire process, from the raw materials, the production process and the final product.

This measure represents a strong investment for the companies, but only during the implementation phase of the change. Long-term profitability is economically worth it. Thus, recycling has become an industry that generates large profits, because the useless wastes become raw, saving costs and resources. Unfortunately, many companies have not assumed its social responsibility within the environmental deterioration, and the majority of companies still prefer to continue working in the traditional way without assuming the cost we will pay everyone with this decision. While it is true that eco-efficient products have, in the majority of cases, a higher price, marketing is able to justify the cost through the dissemination of the benefits they represent for society. Market studies have shown that there are segments of consumers willing to pay a higher price for this type of eco-efficient goods. Not the slightest doubt manifest the Bachelor in communication Vera Badillo, Kotler is aware of the importance of environmental market and in this regard, says a proposed solution: marketing is responsible, in large part, of the excess use. Some solutions to decrease the damage could be legal regulations or taxes highest disposable products, to deter consumers.

Eduardo Galeano

They will surely ask, meaning you can have the title of this article, which is why the bald tongue, what happens is that they have happened some events, which have left us somewhat perplexed, that to try to develop some kind of commentary on the same forces us to say what we think without hairs in the language, and a language without hairsIt is not anything other than that defines the title. There are times that becomes necessary to ask what the hell is happening to our around? Paraphrasing Eduardo Galeano in his book: the world upside down, we join the request: Please, stop the world I want to download pag.326, is that everything seems to indicate that there are no longer intelligible parameters that we can orient in terms of socially acceptable behavior of certain characters that usually mark the agenda of events that us shaking daily. Since a few days ago, my intention was the refer to the situation in the economies of developed countries, with the EE.UU. saturating with lacking at all of backing bills to all central banks in the world, with the export of a new kind of staple commodities, such as: the fight against terrorism and its derivatives direct and indirect, which has enabled them to give occupation thousands of young people in their armies, boosting the war industries, and supply the world markets with a wide range of security systems. Its European allies that are also nursing, some, and franca bankrupt, others, have joined them, with France, Britain and Italy, at the head, in the search for alternatives that mitigate growing social tensions generated by the forced cuts that were carried out to exploit the financial bubble which saturated their economies, creating a huge black hole where the savings of millions of gullible people who have believed have vanished that is possible to meet their increasingly higher cravings consumption without properly balance its production capacity and the sustainability of their income.

Government

This encourages the not so good to strive to improve. However, in this case not it seems this type of differentiation that is intended, a sought-after result. There is a dangerous differentiation between entities is something that is not pleasing to the Government and is therefore that originally was intended to avoid. The Government knows the additional risk of adversely affecting the entities that keep the Government help. The market could be interpreted that the situation of these entities involves additional problems which prevents them from imitating a liberating action of the controller look of the U.S. Treasury. Probably, the alleged discrimination between good and not so good entities, which would derive from this early repayment, would not be the only negative element that would have. When even the American economy is in crisis, the entities (largely responsible for it), they are still affected, and do not observe sufficient solidity.

The decision they have taken is rather a decision to risk the entities are encouraged to assume. They will probably tell me that risk-taking is in the essence of the banking business, although in these times this could lead them to a crisis situation if the economic scenario worsens, it would undermine the remainder of prestige. For Kevin Petrasic, a lawyer of the law firm Paul Hastings: return the TARP funds is a significant competitive advantage. The market will take into account the difference between those who pay and those who do not pay, and considered that the latter will have an obligation of gratitude towards the Government. My reflection, as comment on them earlier is that the problem that can arise is linked to that market can further punish entities that have not taken the decision (or has not allowed them), from early repayment of aid, putting them in serious trouble (greater than those who already have) increasing the risk of them falling, but also, the systemic risk. Barack Obama, while it applauded the decision by these entities, underneath sent them a warning message: this is not a sign that our problems are over, we are far from that.

Obama is worried about the freedom that will achieve these entities and this is why that, according to the Economist’s Mexico, plans next week to launch a new model of financial regulation with a view to curb excessive risk on Wall Street taking. This decision of early repayment, not only fell you ill to the U.S. Government, but also to some bags that interpreted that this will limit the loans granted by these entities to have less funds available. This is probably not the plan organized by those entities that will wait in a close time the market reward them and give them sufficient funds to expand their business and its brokerage volume, to thus recover the portion of the market resigned during the crisis. Apart from the objective pursued by the banks, the early repayment of official aid has not been taken in good way and has even contributed to the uncertainty of the context, at least in the short term, before the fragility of these suspicions. You would have to have them banned U.S. Treasury return?